Marketing The three elements 1:1 marketing needs, revisited for the AI era
A long-standing framework breaks down what personalization needs into three elements — data, content, and logic. Let's revisit it, along with what's changed now that generative AI is in the picture.
Marketing Thinking Again About the Job Title "Product Manager"
The job title product manager has come up on tech podcasts lately, which got me thinking about how it differs from roles that have existed for a long time.
Marketing I think the real point of CRM is avoiding "bad revenue"
CRM and customer loyalty are terms that stretch from vague mindset talk to concrete tactics, so the definition tends to blur. Let's think it through again from the angle of "not creating bad revenue."
Marketing Cart abandonment, win-back campaigns... sorting out the classic scenarios in email marketing
A rundown of the classic behavior-triggered email patterns commonly used by e-commerce sites and apps.
Marketing The better the ad, the less it looks like one
A paradox I keep running into in advertising and promotions work: the better an ad is, the less it looks like an ad. Here's a look at why that happens.
Marketing "The Science of Advertising": Why Marketing Mix Modeling Is Back in the Spotlight
The idea of measuring advertising effectiveness through modeling — known as Marketing Mix Modeling — has been getting renewed attention over the past few years. Here's a rundown of what's changed.
Marketing What Data Analysis Work Really Needs Isn't Expertise, It's the Ability to Translate
After many years in data analysis and web analytics, here's what I've come to believe this job is really asking of us.
Marketing What Reading "Competing on Analytics" Taught Me About Data-Driven Management
Why do companies that make decisions by the numbers stay strong for so long? Introducing a book from my marketing career that still shapes how I think today.